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BLUE BLOOD – TRUE LOVE
As honest as life, as reliable as a friend.
Creative in design and uncompromising in quality.

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WE KNOW ABOUT

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WASCHES

DENIM SHOWS ITS TRUE FACE IN THE LAUNDRY

We don’t leave anything to chance when it comes to our collections’ finishings and washings. We know exactly what our jeans should look like at the end. And we also know how to get the result we want.

 

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DETAILS

Real attention to detail allows us to reinvent the indigo evergreen time and again. Double-stitched seams for a firmer fit, unconventional pocket linings for sophistication at a second glance, edgy rivets, Selvedge labels and for the ladies now and then a few gimmicks like rhinestone or colored buttons.

 

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QUALITIES

WE DIDN’T INVENT THE JEANS … BUT WE’VE MADE IT A LITTLE BETTER!

It’s grip, it’s structure, it’s infinite possibilities – to PADDOCK’S, denim is a material with a thousand faces. A playground for design, a canvas for our ideas, a material, which we know inside out, thanks to decades of experience. At times tough and rugged, at other times elegant and slinky.

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